From frustration to innovation
“We spent years juggling dozens of casino backends, chasing payments, and watching smaller affiliates struggle with terrible deals. We knew there had to be a better way.”
- Alex Chen, Co-founder & CEO
BankRolls was born in 2019 from a simple observation: the casino affiliate industry was broken. As affiliates ourselves, we experienced firsthand the frustrations of managing multiple operator relationships, tracking payments across dozens of platforms, and watching our hard-earned commissions get lost in the shuffle.
We started small, building tools to solve our own problems. But word spread quickly. Other affiliates wanted in. They were tired of the same issues we faced: poor commission rates for new affiliates, complex payment processes, and zero leverage when negotiating with operators.
That's when we realized: by bringing affiliates together, we could negotiate as a collective. We could demand better rates, streamline payments, and build the tools that affiliates actually needed. BankRolls transformed from a side project into a mission to democratize the affiliate industry.
The principles that guide everything we do
We're not just another affiliate platform. We're your partners in success.
Transparency First
No hidden fees, no confusing terms. We believe in complete transparency in all our dealings. You see exactly what you earn and when you'll get paid.
Innovation Always
We're constantly improving our platform based on affiliate feedback. If there's a better way to do something, we'll find it and build it.
Partnership Focus
Your success is our success. We're not just a service provider – we're your partners in building a thriving affiliate business.
Why the affiliate industry needed disruption
Before BankRolls
- ✕New affiliates get terrible commission rates
- ✕Managing 20+ casino backends monthly
- ✕Chasing payments from multiple operators
- ✕No leverage in negotiations
- ✕Inconsistent tracking and reporting
- ✕Hours wasted on admin tasks
With BankRolls
- Top-tier rates from day one
- Single dashboard for everything
- One consolidated monthly payment
- Collective bargaining power
- Unified analytics and reporting
- Automated everything
Milestones that matter
Our journey of growth and the trust we've earned from the community
Company Founded
Started with 3 affiliates sharing tools
100 Affiliates Milestone
Secured deals with 50+ premium casinos
$10M Processed
Launched AI-powered offer optimization
Global Expansion
500+ affiliates, 200+ casino partners worldwide
Industry veterans who get it
Our leadership team brings decades of combined experience in affiliate marketing, casino operations, and technology innovation.
Alex Chen
Co-founder & CEO
15+ years in iGaming. Former affiliate manager at major casino brands. Built and sold two successful affiliate businesses.
Sarah Martinez
Co-founder & CTO
Former Google engineer. Built affiliate tracking systems for Fortune 500 companies. Expert in scalable architectures.
Marcus Johnson
VP of Partnerships
20+ years negotiating casino deals. Former affiliate program director. Relationships with 500+ operators worldwide.
Trusted by the industry's best
We've partnered with leading casino brands and technology providers to bring you the best deals and tools in the industry.
Premium Casino Partners
200+ trusted casino brands worldwide
Licensed & Regulated
All partners hold valid licenses from respected gaming authorities
Industry Awards
Multiple awards for innovation in affiliate management
Global Reach
Operating in 50+ countries with localized support
Global presence, local expertise
London, UK
European Headquarters
123 Tech Street, London EC2A 4BX
Malta
Gaming Operations
456 Gaming Plaza, Sliema SLM 1234
Singapore
Asia-Pacific Hub
789 Marina Bay, Singapore 018956